OUR STORY

RAFFIA REVIVED

SHOOWA was founded with the goal to promote the sustainability of ancestral Congolese handcraft. The tribes produce the fabrics according to the aspirations of the western world: conscientious, slow, ethical. 

The textiles are handcrafted in the former Kuba Kingdom. SHOOWA creates fashion and decor objects out of them in styles that preserve the art form while giving it a function.

The essence of the design philosophy is to be considerate to the producer, the consumer, and the material. Each accessory is a unique creative expression of the artist and tells a different story through detail, color, and shape. The finished high-quality goods are the opposite of a mass product: Unrepeatable. 

Founder

My journey with discovering the SHOOWA started in front of a screen and ended in the savanna of Congo. 

Born in Germany, I was connected to my Congolese heritage through my family and visits there as a teenager. I grew up with two cultures and believe that art is a powerful way to connect, bring joy, and learn about each other. I felt – SHOOWA is a rare opportunity to honor the Congolese handcraft. 

Malaika Banza Elza Paulini

MORE STORIES

shoowa cloth, kuba cloth, kente cloth, mud cloth, african fabric

5 FACTS ABOUT KUBA CLOTH

Did you know that the region where the cloth is crafted was isolated from influences outside of Africa for three centuries?

FROM THE EVERFLOWING RIVER

Uniqueness – from the everflowing river, to the unstoppable gift of the plants, through the enduring cultures of people, to you.

SHOP SHOOWA