Did you know that the region where the cloth is crafted was isolated from influences outside of Africa for three centuries?
SHOOWA was founded with the goal to promote the sustainability of ancestral Congolese handcraft. The tribes produce the fabrics according to the aspirations of the western world: conscientious, slow, ethical.
The textiles are handcrafted in the former Kuba Kingdom. SHOOWA creates fashion and decor objects out of them in styles that preserve the art form while giving it a function.
The essence of the design philosophy is to be considerate to the producer, the consumer, and the material. Each accessory is a unique creative expression of the artist and tells a different story through detail, color, and shape. The finished high-quality goods are the opposite of a mass product: Unrepeatable.